There are various ways to collect data for my investigation, some are below:
Random sampling: participants are chosen randomly for no particular reason.
Judgemental sampling: participants are chosen for a specific reason to meet the particular criteria.
Open questions: the respondent will give their view or opinion and will be required to think about their answer. Provides in-depth data but hard to analyse.
Closed questions: likely to give a short and factual response (e.g. yes or no). Easy to analyse but may not represent the respondents whole view.
Loaded or leading questions: a question that doesn't allow for an opinion, where an assumption is built.
Likert scale: a method of gathering information in a questionnaire. Often uses a 1-5 point scale.
Semantic differential scale: an alternative method of gathering information in a questionnaire which often uses 2 words at either end of a particular scale with participants indicating where on the scale they fell.
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